Dumping da farashin banbanci - da wadata da fursunoni

Wasu kamfanoni, don su fita daga cikin masu fafatawa sosai, suna shirye su yi amfani da hanyoyi masu yawa. Daga cikin su akwai ƙananan labarun farashi, wato, dumping matakan. Muna ba da shawara don gano abin da za mu yi idan mai tsauraran matuka ya shafe.

Dumping - menene shi?

Kowane dan kasuwa ya san cewa dumping shi ne sayarwa kayan aiki da kuma ayyuka a farashin ƙananan farashi. Irin wannan farashin yana sau da yawa ƙasa da farashin kasuwar, kuma wani lokacin har ma da ƙasa da kudin da kaya da kuma sabis. Ayyuka na dumping suna da bambanci:

  1. Zamawa zuwa sabon kasuwa . Wani lokaci rage yawan farashin farashi yana da matukar muhimmanci don matsawa zuwa sababbin kasuwanni.
  2. Tsadawa a sababbin kasuwanni . Don kafa kanta da kuma dogara ga ƙafafun kafa a sababbin wurare, yana da muhimmanci a yi amfani da dumping.
  3. Nasarar masu fafatawa . Wannan shi ne daya daga cikin mafi kyau motsi a cikin yaki da karfi masu fafatawa a gasa.

Sau da yawa dumping ne ke gudanar da jihar ko kamfanin a kan cewa a nan gaba duk asarar za a sake biya. Har ila yau yana faruwa cewa dumping ana amfani da shi azaman abu daya, taron sayarwa da sayar da samfurori marasa lafiya. A wa] ansu} asashe, an yi la'akari da yadda farashin farashin farashi ya zama abu mai ban sha'awa, kuma an yi amfani da shi, ana amfani da dokokin tsagewa.

Shin zubar da hakki ne?

Wadannan ra'ayoyi kamar zubar da farashin banbanci da yawa suna da yawa. A karkashin farashin farashi an fahimta a matsayin ganin samfurin daya ko sabis a kasuwanni daban-daban a farashin daban daban. A wannan yanayin, kaya a kasuwa ɗaya zai iya samun farashin kima, kuma a wani wuri na sayarwa za'a iya sayar da su a farashin farashin. Wannan sabon abu yana hade da haɓaka kasuwanni da aikace-aikace na farashin koli. Don dalilin da cewa wani kamfani yana da matsayi na musamman a kasuwa, yana da damar sayar da kayayyaki a farashin farashin. Saboda haka kamfanin na karɓar samun kudin shiga.

Dumping-plus da minuses

Wannan abu ne kamar dumping yana da amfani da rashin amfani. Daga cikin abũbuwan amfãni:

  1. Samun damar gabatar da inganta kayayyaki da ayyuka a kasuwannin da aka zaba.
  2. Nuna ingantaccen kaya da ayyuka.
  3. Ba a buƙatar ƙarin haruffa.
  4. Ya bambanta da sauran hanyoyi na jawo hankalin abokan ciniki.

Shin irin wannan fursunoni:

  1. Ragewa a cikin aikin kamfanin.
  2. Ragewar riba da riba daga cikin ƙwarewar.
  3. Halin halin da kamfanoni ke da ita ga kamfanin yana ci gaba.
  4. Halin yiwuwar mummunan hali na masu amfani ga samfurori.

Alamomin dumping

Masu farawa kuma sun riga sun sami 'yan kasuwa su fahimci cewa dumping wata hanyar ce ta inganta gwagwarmaya ta hanyar gwagwarmaya. Masana sunyi kiran alamun wannan abin mamaki:

  1. Rashin riba don riba saboda ƙananan farashin.
  2. Halin samfurori yana shan wahala, har ma sabis na abokin ciniki.
  3. Yawan farashin ya zama ƙananan ba saboda sakamakon kasuwanci na musamman ba.
  4. An rage farashin rage farashi ga gwagwarmaya da masu gwagwarmaya.

Nau'in dumping

Akwai irin wannan dumping:

  1. Farashin - farashin kayan kayan fitar da žasa fiye da farashin wannan samfurin a kasuwar gida.
  2. Darajar - wannan shine lokacin da za'a iya sayar da samfur a ƙarƙashin farashin farashi.
  3. Kudi - kamfanin zai iya zama kasuwar kasuwa da sayar da kaya a ƙasashen waje wanda ya fi sayar da shi a kasuwar gida.
  4. Fasaha - sayar da kayayyaki da kuma ayyuka a farashin low saboda sakamakon yawan samuwa ta hanyar amfani da fasahar zamani.
  5. Social - da ma'anar amfanin farashin.
  6. Kwafi - shigo da samfurori da yawa a kasuwar gida. Manufarta ita ce rage yawan kaya.
  7. Tunawa - raguwa na musamman a darajar kaya don fitarwa.
  8. Mutual - fahimtar samfurin daya daga kasashe da yawa.

Yadda za a zubar daidai?

Idan kamfanin yana buƙatar dumping tilasta, yana da muhimmanci mu fahimci yadda za a zubar da bin ka'idojin da suka biyo baya:

  1. Samun hanyar da za a rage rage yawan farashi kamar yadda ya yiwu. A matsayin wani zaɓi, za ka iya rage farashin ba don wannan samfurin a matsayin mai yi nasara ba, amma ga wanda ya kawo yawan kudin shiga.
  2. Kowane tallace-tallace yana da dalili kuma za'a iyakance shi a lokaci.
  3. Rage farashin kawai a cikin manyan kasuwanni.
  4. Yana da muhimmanci a tabbatar cewa mai amfani na iya amfani da shi

Sakamakon dumping

Da yake magana game da sakamakon wannan sabon abu, ba zai yiwu ba a bayyana mawuyacin haɗari na dumping:

  1. Rahoton kuɓuta.
  2. Abokan ciniki sun fara zaɓar samfurori inda suke da rahusa, don haka "suna ba da hannuwansu" ga masu sayarwa.
  3. Masu sayarwa suna karɓar tabbaci cewa farashin mafi mahimmanci shine ga masu sayarwa. Daga baya, ma'aikata ba za a sauƙaƙe su yi aiki tare da samfurori waɗanda ba su da farashin farashin.

Yadda za'a magance dumping?

Wani lokaci, don kare "wurin karkashin rana", wajibi ne don yaki da dumping na masu fafatawa. Mun bayar da shawara mai mahimmanci ga waɗanda suke so su lashe shi:

  1. Kuna farashin. Ya kamata ku saita farashin farashi don samfurin ko sabis ɗin da ya dace da ku. Kasuwanci mara kyau ba za a iya sayar da su ba a farashin farashin, kuma farashin farashi ya kamata a saita su zuwa farashin farashin. Amma ga samfurori mafi kyau, to, farashin ya kamata ya zama babban.
  2. Ƙirƙiri tarin kayan aiki. Misali na iya zama masu aiki na hannu ba su sayar da samfurori guda ba, amma kunshin sabis.
  3. Shirya mataki na wucin gadi don rage farashin. A wannan yanayin akwai wajibi ne don bayyana cewa bayan wani lokaci, farashin zai kasance iri ɗaya.
  4. Don yin kaya mafi mahimmanci. Don yin wannan, ya kamata ka rage farashin wani lokaci. A wannan lokacin, masu sayarwa suna bukatar su ce samfurori sun fi kyau kuma sun fi muhimmanci fiye da masu fafatawa.